Put Your Campaign Link IN the Campaign Video
Before starting my campaign, I did not realize that my video would be embedded all over the web – with almost half of the video views outside of our campaign page. When I was editing our video, I thought that text saying ‘check us out on Indiegogo’ would be redundant. As it turned out, many people saw our video on various blogs, and did not know how to contribute to our campaign.
Two weeks into our campaign, we edited the video to include this minor change. From that point on, people seeing our video on blogs and other media sources had an easier time getting involved.
Of course, you could set video settings to prevent embedding altogether, but that would be missing a huge opportunity for campaign awareness. Also be mindful of where you host your video. We chose YouTube for the SEO benefits. And sure enough, our YouTube video shows on the very first page of Google.
Now, read more and learn the secret of Crowd Funding camping video promotion
• 20 % of online video viewers click away from a video in the first 10 seconds• 33% move on at 30 seconds• 60% are long gone if you hit the 2 minute mark